Contractor Website and SEO Marketing Pricing

You want to know what you are paying for, why prices vary so much, and what actually helps you get more work. This guide explains how contractor marketing costs work so you can make an informed decision.

Website & SEO Plans: Cost Factors

Contractors expect a simple number, but pricing depends on a few core factors. The work needed to build a strong online presence is different for every trade, market, and service area. A small septic company in a rural county does not need the same plan as a roofing company trying to compete in a major metro. Review a few key pricing factors below.

Website Scope & Project Depth

Your website needs to match the size of your business. The number of services, the depth of each page, and content coverage all affect the amount of work. A contractor with ten services will need a different build than a contractor with two.

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Market Size & Competition

Location matters. Some towns have little competition. Others are filled with established companies investing in SEO, ads, and brand building. Highly competitive markets require more content, optimization, and strategy.

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Goals & Growth Timeline

Some contractors want a simple web presence. Others may want to expand into multiple cities this year. Your goals, service area size, and how aggressively you want to grow influence the execution path for exceeding your business goals.

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Why Do Digital Marketing Prices Vary So Much?

If you’ve looked around, you already know prices for websites and SEO are wide-ranging. Some businesses charge a few hundred dollars. Others charge several thousand. Larger agencies can charge tens of thousands of dollars. The differences come from how much project scope, how much work is involved, who is doing the work, and planned outcomes.

Low-Cost

Cheap Designers & Quick Builds

These are the cheapest options. They often use pre-made templates, minimal content, and little to no SEO. These builds can look fine on the surface, but usually don’t rank, do not bring consistent calls, and do not support long-term growth. They work when you only need an online business card.

Cheap agencies oftentimes outsource critical SEO tasks to freelancers on platforms like Fiverr to implement low-cost, risky SEO (black-hat) tactics, like purchasing dozens of scammy backlinks in bulk, using PBNs, or other easily detectable tactics that clearly violate Google’s terms.

Common Price Ranges:

– Website Build (one-time): $100 – $500
– Monthly SEO Range: $50 – $350

Mid-Range

Small In-House Agencies

This group includes designers and SEO providers who build structured service pages, write original content (sometimes AI-assisted), optimize Google Business Profiles, implement on-page and off-page SEO best practices, nurture freshness signals with regular content updates, and strategize around real search intent.

The best agencies focus on results, such as website and GBP rankings, calls, and long-term value. Thorough planning and execution are critical for a future-proof strategy, which is why pricing is higher. Most growth-focused contractors fall into purchasing from agencies in this category.

Common Price Ranges:

– Website Build (one-time): $1,500 – $10,000
– Monthly SEO Range: $750 – $5,000

High-End

Large Agencies & Enterprise Packages

Bigger agencies tend to charge more for the same type of work. Their overhead is higher, and many include regular meetings, reports, and layers of account management that do not directly improve search visibility or SEO plan viability, yet which improve their own client retention (in theory).

Some large agencies deliver strong technical work. Others focus on presentation and branding more than performance. Yet, many large agencies we’ve had personal experience with, in a variety of contexts, charge premium dollars for very little work and poor execution.

Common Price Ranges:

– Website Build (one-time): $10,000 – $35,000+
– Monthly SEO Range: $3,000 – $10,000+

Elyptic Pricing

Clarity. Focus. Results.

Our pricing generally fits into the Mid-Range agency category. We are not the cheapest option and not the most expensive. Our pricing reflects the time required to build service pages, optimize your Google Business Profile, and set up a website that ranks well in your service area footprint.

Every contractor’s needs are different, so final costs depend on scope, market size, and growth goals. Purposefully, we keep a small, lean term to reduce overhead expenses. Below are general pricing ranges for some of the core services we offer.

Website Builds

This includes structured service pages, clear layouts, on-page SEO, mobile optimization, technical setup, and more. Multi-city contractors fall near the upper end, while smaller trades or simple builds fall near the lower end.

Price Range: $1,500 to $6,750+

Google Business Profile

This covers setup or overhaul of your profile, categories, service details, business description, photo recommendations, and cleanup of common issues that hurt rankings. The below range is for standalone service. Costs are less when packaged.

Price Range: $500 to $1,000

Ongoing Local SEO

Monthly SEO includes content, location pages, GBP updates, on-page improvements, local authority signals, and more. Lower ranges suit slower growth. Higher ranges suit competitive areas or a need to accelerate growth more quickly.

Price Range: $750 to $3,500+

Multiple pricing options and discounted packages are available. Ranges above are for example purposes only.

Our Process

Getting a clear plan and an accurate proposal should be simple. The steps below show how we’ll gather the right information, build a plan, and create a website and SEO strategy that fits your trade and market.

1 — Discovery Call

We learn about your trade, service area, goals, and past marketing experience. This helps us understand your market and what you want to accomplish.

2 — Website & Market Review

We review your current online presence, look at local competitors, and identify what matters most for ranking in your area. This gives us a clear picture of the work needed.

3 — Scope & Strategy

You get a simple outline of the pages, content, and SEO work required. This summary explains why each piece matters and how it supports your long-term visibility.

4 — Custom Proposal

Your proposal is built from your goals, service area size, and competition level. We explain the recommended work, the expected timeline, and the investment.

5 — Build & Setup

We create your website, write service pages, optimize your Google Business Profile, and structure everything for local search. You get consistent updates until launch.

6 — Launch & Review

Your site goes live after testing for speed, mobile performance, and technical SEO. We review the final setup together so you know exactly what you’re getting.

7 — Enhance & Scale

If you choose ongoing SEO or maintenance, we handle updates, improvements, and local search work. You stay focused on your business, and we handle the technical side.

The Elyptic Difference

Bad Experience With Other Agencies?

We get it, and you’re not alone. Many contractors come to us after trying things that didn’t work. Some may have paid for a cheap website that never ranked. Others used agencies that sent reports or provided beautiful dashboards, but didn’t increase calls. Some tried making display ads their primary lead-generation level, only to realize that if the ad spend ceases, so does their business. These experiences are common, and the frustration is real.

Our approach is different. We take the time to understand your trade, your market, and your goals. We focus on content, SEO best practices, and a structure that supports long-term visibility. We take a crawl, walk, run approach to execution to ensure your results snowball over time for max ROI. The most successful businesses know that SEO-based organic marketing produces the highest ROI multiple vs. other marketing channels. The sooner it’s built and maintained, the better.

Built to Generate Calls

Your site is structured to bring in real leads with clear service pages, smart layout, and strong calls-to-action.

SEO That Actually Works

No runaround. No ticket systems. You get quick updates and direct communication whenever you need changes.

Fast, Direct Support

No runaround. No ticket systems. You get quick updates and direct communication whenever you need changes.

SEO Pricing: Common Questions

Have questions about pricing? Reach out, or check out the frequently asked questions below.

How do I know this will actually get me more calls and not just a “pretty” website?

Most contractors who contact us already have a decent-looking site that does almost nothing for them. We build and optimize your website around one main goal: more qualified calls.

That means clear service pages, strong calls to action, content that matches what people actually search for, and a Google Business Profile that shows up when local customers are ready to hire.

If a change does not help rankings, leads, or calls, it is not a key priority. You aren’t hiring us so we can win design awards. You’re hiring us to make your phone ring.

How much do I really need to spend to see results?

You don’t need the biggest budget in your market, but you do need enough to compete. A small rural town with only a few competitors usually needs less work than a large metro with dozens of strong companies.

On our discovery call, we look at your trade, your service area, and your competition. Then we give you a clear “good, better, best” range, or similar options, and how each level could realistically do in the proposal.

If your budget is too small to make progress, we will say that plainly instead of selling you something that won’t perform.

I wasted money on marketing before. What makes this different?

The SEO industry is full of clients who have been burned in the past.

– Some paid for a cheap template site that never ranked.
– Others paid an agency that sent nice reports but didn’t do anyting impactful from a revenue perspective.
– Some tried only running ads and watched all their leads vanish when they stopped paying.

Our approach is different. We show you what work we will do and why it matters before you sign. We focus on content and SEO best-practices that build long-term visibility. We also utilize white-hat methods and avoid risky tactics that can literally destroy all of your progress overnight.

How fast can I expect to see more leads after working with you?

Timing depends on how strong your competitors are and how far behind you are today. Additionally, project scope and budget will have a large part to play in how quickly we see progress.

After launch or major updates, you should see an immediate improvement in brand presence, website structure, GBP presentation, and how clearly you explain your services.

Over the first few weeks and months, you can expect to see pages indexed on Google, clear movement in Google rankings, more visibility in the map pack, and early increases in calls or form submissions. Over time, this effect snowballs.

As we keep improving your content and local SEO, those gains usually build and stabilize. SEO is not instant and it is a process. We will talk more deeply about expectations on the discovery call.

Note:
If you need more leads and calls immediately, that’s what ads are for. ROI from ads can be healthy, but it’s permanent spend without building a foundation for lower-cost, organic-driven SEO. We can assist with ads, as needed, but we understand that in the long run, your dollars spent on SEO will outperform an ads-only strategy every time.

What if I am not very “techy” and do not want one more thing to manage?

You do not have to be technical at all. Your job is to run your crews and serve customers. Our job is to handle the website, GBP (if needed), and SEO side.

We set up the site, write the content, configure the technical pieces, and manage your Google Business Profile. You only need to share details about your services, service area and goals, approve key content and design choices, and send photos or job examples when you can.

We handle the tech so you can keep growing your business.

What if this does not work for my type of contracting business?

Most contractor and service businesses follow the same basic pattern:

A local customer has a problem, searches for a service in a specific area, and picks a company that looks trustworthy and easy to contact.

That pattern applies to roofers, remodelers, HVAC, plumbing, electrical, septic, pressure washing, home cleaning services, and many other niches.

Our process starts by looking at your specific trade, your service area, and how your customers search. If we don’t believe SEO is a good fit for your situation, we’ll make that clear and provide alternate recommendations.

Can I start small and upgrade later?

Of course! Many contractors start with a smaller plan and increase over time. Also, we have many flexible plan options available that won’t slow down SEO progress due to a limited budget.

We design the first phase so it is solid on its own and can grow with you. Your core service pages, structure, and local setup stay in place even if you add more pages, more locations, or a higher SEO budget later.

When you’re ready to grow more quickly, we build on the solid foundation we’ve established, and continue scaling from there.

How involved do I need to be once the project starts?

Very little. The only initial involvement we’ll need from you would be our basic customer intake process, which provides us with information we’ll need to build your website, configure your GBP, Facebook (as needed), and so on.

Once we have the required information, including logins, etc., we run the project and keep it moving so you spend as little time as possible on SEO, and more time on closing business.

We handle the writing, structure, technical work, and SEO tasks, and we keep you updated regarding key milestones.

Do you offer any kind of guarantee?

Yes. We guarantee that we will complete agreed-upon deliverables as stipulated in your proposal and contract. That may include the number of pages, what we’re bulding, optimization, on-page or off-page SEO factors, or a whole host of other tasks.

What about SEO guarentees, ranking guarantees, and lead volume guarantees?

No honest SEO provider can guarantee the number one spot in Google for every keyword. Google itself warns against that promise.

We follow proven SEO best practices, avoid tactics that risk penalties, and tell you what we are doing in plain language.
We also set realistic expectations for timing and results.

We’ve accomplished #1 results very quickly in a variety markets, generated calls within weeks, helped contractors close $20k+ deals in the first 2-3 months, and more. However, it would be irresponsible to set the expectation those kinds of results would happen as quickly, with every client.

What is the next step if I am interested but still not sure?

The best next step is a short discovery call. Give us a call, we’ll schedule a time that’s convenient, and discuss your goals.

No hard selling. We don’t appreciate that, and neither do you. We’ll value your time.

On the discovery call, we’ll talk about your business, goals, budget, current website, and overall Google presence. We’ll also dive deeper into your trade, your service area, the kinds of jobs you want more of, and give you a clear sense of what is realistic in your market and what it will take to get there.

You’ll leave that call with a simple action plan and pricing range if we have enough details. If we need to manually evalute your market, we’ll do that at no cost, then submit a pricing proposal as a follow-up.

If you want more qualified calls from search and a website that actually pulls its weight, that one conversation will show you exactly what working with Elyptic Rise would look like.

Need More Calls?

Put your online assets to work for you.

See what happens when every aspect of your online presence is built to perform. Our websites and SEO strategies are designed to grow your business. Our clients pay for results that appreciate over time.

Based in Southwest Virginia. We help contractors nationwide, as well as here in Southwest Virginia.

Let’s talk.

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Contractor Website and SEO Marketing Pricing

Website & SEO Plans: Cost Factors

Website Scope & Project Depth

Market Size & Competition

Goals & Growth Timeline

Why Do Digital Marketing Prices Vary So Much?

Low-Cost

Cheap Designers & Quick Builds

Mid-Range

Small In-House Agencies

High-End

Large Agencies & Enterprise Packages

Clarity. Focus. Results.

Website Builds

Google Business Profile

Ongoing Local SEO

Our Process

1 — Discovery Call

2 — Website & Market Review

3 — Scope & Strategy

4 — Custom Proposal

5 — Build & Setup

6 — Launch & Review

7 — Enhance & Scale

Bad Experience With Other Agencies?

Built to Generate Calls

SEO That Actually Works

Fast, Direct Support

SEO Pricing: Common Questions

How do I know this will actually get me more calls and not just a “pretty” website?

How much do I really need to spend to see results?

I wasted money on marketing before. What makes this different?

How fast can I expect to see more leads after working with you?

What if I am not very “techy” and do not want one more thing to manage?

What if this does not work for my type of contracting business?

Can I start small and upgrade later?

How involved do I need to be once the project starts?

Do you offer any kind of guarantee?

What is the next step if I am interested but still not sure?

Need More Calls?

Let’s talk.

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