Google Business Profile & Maps SEO For Contractors

Want to get found first above competitors? We set up and optimize your Google Business Profile the right way, so you show up in maps, local search, and get more calls.

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Google My Business Profiles that Drive Local Leads

Show up before your competition and get noticed by the right local customers. We optimize your contractor Google Business Profile for maximum visibility, accurate info, and strong reviews, so you get more calls, estimates, and projects in your service area.

Many contractors still call it Google My Business (GMB), but today it’s officially known as Google Business Profile. Whether you say GBP or GMB, the goal is the same: ranking higher in Maps where customers are searching. We set up your profile so it keeps producing steady leads.

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What To Expect

Visibility. Trust. More Calls.

Our Google Business Profile process helps you rise above the competition. We take proven steps to put your contractor business front and center, where over 50% of organic clicks are sourced.

Audit

We review your current Google Business Profile and local presence, checking for missing info, errors, and areas you can instantly improve for better results. Don’t have one? We’ll build it.

Optimize

We fine-tune the details, including service areas, business description, categories, and reviews. These and other factors boost your profile’s visibility and attract more qualified leads.

Grow

With your profile set up for success, we consult with you on how to generate new reviews. We’ll also post updates and manage your page so you stand out as the top contractor in your area.

Climb to the Top of the Google Map Pack and Get More Calls

A whopping 50% of all clicks, or more, go to businesses listed in the top 3 positions of the Google Map pack. If your business isn’t there, you’re missing the majority of local leads searching for your services.

Consistent Business Details

We audit every detail, including your business name, address, and phone number (NAP). We also review your service offerings, hours, and service areas, ensuring they’re 100% accurate. Web presence consistency across multiple assets earns Google’s trust and gets you seen by the right customers.

Service Areas & Categories

We’ve seen a lot of missed opportunities with this, so take action. We’ll set up your profile with the correct categories and service locations, so you show up for every job and every town you’re looking to serve. This means more Map Pack exposure for each trade and city you’re after.

High-Impact Photos & Visuals

You don’t need stylistic photo shoots, just real photos from your job sites, crews, equipment, and completed projects. We’ll work together on a quick and simple plan for adding them to your Google Business Profile. Authentic photos boost your credibility, make you stand out, and help customers feel confident choosing you.

Reviews & Reputation Management

We give you a simple, proven plan for earning genuine, organic reviews from happy customers for every job you complete. You’ll know exactly how and when to ask, making it easy for clients to leave feedback. Better reviews mean higher rankings, stronger reputation, increased trust, and more new customers choosing you.

Optimized Descriptions & Services

We write clear, keyword-rich business descriptions and list every service you offer, so your profile is found for high-intent searches like “concrete contractor near me,”, “spray foam installation near me”, “Fence repair near me”, “best painter”, “emergency septic repair”, and so on. Search intent is critical for getting more leads.

Consistent Local Listings & Citations Service

Consistent business information across the web is key to climbing the Google Map Pack. We create and update your listings on top business directories, making sure your name, address, and phone (NAP) match everywhere. This boosts your authority with Google, helps you outrank local competitors, and makes it easy for customers to find and trust your business.

Full-Service Profile Management

Conversion-Focused Google Maps & Profile Listings

Lead-Driven Google Business Profile Setup

Your Google Business Profile is a major factor in your holistic local SEO optimization plan. We build it to rank higher and capture more calls from customers searching for trusted contractors. Each section is carefully filled with accurate business details, keywords for your trades, and the right service areas, making it easy for local homeowners to find you quickly.

Every part of your profile is designed for the Google Map Pack and to drive real contractor leads directly to your business. If you aren’t in the top 3 results in the map pack, you’re missing out on a substantial number of new potential jobs, so we’ll strategize to make that happen.

Google My Business Management

Stay ahead of costly mistakes and lost leads with regular monitoring of your business profile. We check for unwanted changes, inaccurate listings, and suspicious edits that could impact your ranking or trustworthiness.

If we spot a problem, we’ll alert you and fix it, so your contractor business stays visible and competitive in Google’s local search results. You shouldn’t have to monitor your online assets while also working out in the field. Hands-off for you, hands-on for us.

Google Map Pack Compliance & Updates

Never worry about falling out of compliance with Google’s ever-changing rules. We update your categories, service descriptions, and photos to keep your profile up-to-date with the latest Map Pack requirements.

This ensures your contractor business keeps its standing and continues to attract high-quality local leads all year round.

Trust-Building Contractor Photos & Details

Strong visuals help your business stand out. We guide you to collect and showcase up-to-date project photos, team shots, and before-and-after images. With our guidance, photos will be easy, even while you’re on the job.

These add instant credibility and show real results, helping customers trust you with their next job and improving your click-through rate compared to generic profiles.

Local SEO Content & Service Descriptions

Every Google Business Profile needs keyword-rich content that matches what your customers are searching for. Knowing which content to include, how to include it, and what locations to target takes the right tools, know-how, and research strategies for max impact.

We optimize your business description and a whole host of other pertinent factors to rank for popular contractor queries and “near me” searches in your market. The result: a profile that turns local views into new leads and steady calls.

Easy Google Profile Updates for Contractors

Contractor businesses grow and change. As changes happen, your Google profile needs to stay up to date. Simply let us know what’s changed, then we’ll make any changes with full optimization in mind.

Quick, accurate edits help you keep a competitive edge and make sure you never miss out on a local job because your listing is outdated.

Frequently Asked Questions

Get expert answers about Google Business Profile optimization and how contractors rank at the top of the Google Map Pack.

What is a Google Business Profile, and why does it matter for contractors?

A Google Business Profile (formerly Google My Business) is your business’s official listing on Google Search and Google Maps.

Contractors who optimize their business profiles show up higher in local search results and the coveted Google Map Pack, making it far easier for potential customers to find, review, and contact them.

Ranking higher directly leads to more qualified calls and reliable leads for jobs in your service area.

How does optimizing my Google Business Profile help me get more calls and contractor leads?

Our Google Business Profile optimization process ensures your listing is complete, accurate, and packed with the right keywords, business categories, and service areas.

This boosts your visibility in both local and “near me” searches. It also helps you earn trust with strong reviews, high-quality photos, and up-to-date business details, turning profile views into real phone calls and project requests for your trade.

Your Google Business Profile is a critical part of the overall web presence for your business. We take a holistic approach with our SEO services to get you as many calls as possible.

How soon can my contractor business appear in the Map Pack after optimization?

Most contractors see improved rankings and an increase in calls within a few weeks of a full optimization.

The timeline can depend on your market’s competition and how much your listing improves. That said, having accurate business info, customer reviews, relevant photos, and many additional factors can move your contractor profile higher in Google Maps and the Map Pack faster than relying on chance.

What types of photos and content do I need for my Google Business Profile?

For best results, share real photos. We have a fool-proof strategy to easily post photos, so it will be extremely low-lift for you. Our team will guide you on what works best for local SEO, so your profile stands out above other contractors.

High-quality visuals and descriptions give customers more reasons to contact you and help Google reward you in search.

How do reviews impact my Google Business Profile ranking?

Reviews signal trust to both Google and potential customers. We’ve developed a proven review-building system that will take you minimal effort to implement. And, by minimal, we mean minimal.

A steady stream of positive, local reviews helps lift your contractor profile above less-active competitors and makes your business the obvious choice for local projects.

What are citations, and why do they affect local contractor SEO?

Citations are mentions of your business details and NAP (name, address, phone number) on trusted directories like Yelp, HomeAdvisor, or Angie’s List. Google checks these for consistency.

The in-and-outs of how citations are built and specific aspects of that process are also important for positive rankings. Oftentimes, businesses build citations, or pay for them to be built, but don’t see positive outcomes because of improper execution.

By building your citations correctly, we boost your business’s authority and increase your chances of appearing in top local search spots, including the coveted Map Pack.

Will you keep my Google Business Profile updated as my business grows, or if Google’s rules change?

Yes, our service includes ongoing monitoring for profile updates, category changes, or new Google local SEO ranking factors.

When you add new trades, expand service areas, or shift your business focus, we update your profile so you keep winning new leads without spending time getting into the weeds of technical SEO.

How do I get started or ask more questions about Google Business Profile optimization?

Reach out today for a free consultation and personalized audit. We’ll show you exactly how to outrank nearby contractors in your target market, increase lead volume, and get more value out of every Google search for your trade.

Can you help fix problems if my Google Business Profile gets suspended or flagged?

Yes. You may be surprised, but even legitimate GMBs/GBPs can get suspended for a multitude of reasons. If Google suspends or flags your contractor profile, we investigate the issue, correct any violations or errors, and guide you through the re-verification process.

Fast action is crucial, so your business stays visible in the Google Map Pack and you don’t lose valuable leads during downtime. We can’t control Google, but we can mitigate and get your profile back up and running as quickly as possible.

How does connecting my website to my Google Business Profile improve my local SEO?

Linking your main contractor website to your Google Business Profile strengthens your local SEO. It proves to Google that your business is legitimate and established, matches important contact details, and makes it easier for customers to learn more or request quotes.

This connection helps boost your ranking in both Google Maps and local “contractor near me” searches.

Ready to Flood Your Business With More Local Leads?

Let’s build a Google Business Profile that generates calls.

If you want to show up at the top of Google Maps, increase calls from real customers, and grow your contracting business without all the hassle, schedule your free consultation today.

Rooted in Southwest VA, partnering with businesses in service areas like Roanoke, Blacksburg, Christiansburg, and Galax, plus clients across all 50 states.

Let’s talk.

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