Google Business Profile Grader
Get an instant 0–100 grade on your Google Business Profile and the exact gaps costing you Map Pack calls — no login, nothing saved. Answer honestly; the score only helps you if it's real.
Step 1 of 4
Categories & Services
How Google decides which searches you're eligible for.
Is your primary category specific to your trade (e.g. 'Roofing Contractor', not just 'Contractor')?
Do you have relevant secondary categories selected (up to 9)?
Is your services list complete with every offering, described in detail?
Running Score
Updates liveAnswer the questions to build your score.
Knowing your cost per lead is step one — getting cheaper, better leads is step two. We can run the whole marketing machine for you.
How to use this calculator
How to Use This Tool
Answer each question honestly
The grader covers the factors that actually move Map Pack rankings — categories, completeness, photos, reviews, posts, and accuracy. Guessing 'yes' inflates your score and hides the gaps costing you calls.
Read your 0–100 score
The score is weighted by impact. Categories and review strategy carry the most weight because they correlate most strongly with Map Pack placement. A 70+ is solid; below 50 means you're leaving calls on the table.
Review your prioritized fix list
Every 'no' becomes a prioritized action item ranked by impact. Work top to bottom — the first three fixes usually move the needle more than everything below them combined.
Re-grade after you fix things
Come back after you've addressed the top items and re-run the grader. Watching the score climb is the fastest way to confirm your work is actually moving the ranking levers that matter.
The numbers behind your pricing
Your Google Business Profile is the single highest-leverage marketing asset for a local contractor — more than your website for emergency and near-me searches, because it's what shows up in the Map Pack where 70%+ of high-intent calls originate. But most contractor profiles are half-complete: wrong primary category, missing services, no recent photos, stale review flow, no posts. Each gap is a ranking signal you're handing to the competitor down the street.
This grader walks you through the factors that actually correlate with Map Pack placement and weights them by impact. Primary and secondary categories carry the most weight because they're how Google decides which searches you're eligible for. Completeness (services, hours, service areas, attributes) signals an active, managed profile. Photos — especially recent, geotagged job photos — signal a real, working business. Reviews, and especially steady review velocity, signal trust. Posts signal ongoing activity. Get all of these right and you've covered the majority of what moves the needle.
The score is only useful if you answer honestly. A profile graded 85 that's actually a 50 won't rank better just because the number says so. Use the grader to find the real gaps, fix the top three, and re-grade. The contractors who win the Map Pack aren't the ones with the prettiest profile — they're the ones who methodically close every gap and keep it closed.
Once you've graded and fixed your profile, the next levers are citations (consistent name, address, phone across the web) and your website's local SEO — both of which reinforce your profile's ranking. We cover those in our local SEO and citation guides, and we handle the whole system for contractors who'd rather focus on the job site.
Frequently asked about this tool
Does the grader connect to my Google account?
No. This is a self-assessment tool — you answer questions about your profile and it scores them. It never connects to Google, asks for a login, or accesses your account. Nothing you enter is saved.
What is a good Google Business Profile score?
A score of 70+ is solid and competitive in most markets. Below 50 means significant gaps are costing you Map Pack calls. The score is weighted by impact, so fixing the top items moves it fastest.
What matters most for Map Pack ranking?
Primary category, review velocity (steady new reviews, not just total count), profile completeness, recent geotagged photos, and accurate service areas. Proximity to the searcher also matters, but you can't change your address — you can change everything else.
Is anything I enter saved?
No. This grader runs entirely in your browser. Your answers are never sent to a server, stored, or associated with you in any way.
You can have the best pricing in town — but it means nothing if your phone isn't ringing.
High-margin quotes only put money in your pocket when homeowners call you in the first place. Elyptic Rise builds contractor websites and Google Maps setups that get you found first. Speak directly with Bryan, the owner.
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